Affinda Sports
Turn your performance data into competitive advantage
Affinda Sports delivers performance intelligence your coaches, high-performance staff and leaders can act on, during competition and beyond. The result is better preparation, sharper decisions when it counts, and an edge that comes from your own data.
How we work
Built around your sport and your people
We start with the decisions you want to make better and work back to the data that informs them.
We do not replace your analysts, and we do not replace your coaches' judgement. We give both better information.
Start with the decisions
Selection, in-game rotations, load management, a draft pick, fan engagement. We begin with the calls that matter most to you and agree up front how we will measure the difference.
Connect what you have
We bring together the systems, feeds and files you already use. No rip and replace, and no waiting for a perfect data warehouse.
Build and prove
We build models, tools and views for your sport and your staff, test them against your own results, and keep only what stands up.
Embed and keep improving
Insight lands where it is used: the coaches' box, the review room, the selection table, the recruiting meeting.
Why Affinda Sports
AI specialists who understand elite sport
We turn the data you already have into a competitive advantage.
We know the game
Our sports team includes people who have played, captained and coached at the highest level. We understand the pressure on athletes and coaches, and the commercial realities of professional sport.
Built for your organisation
Everything we build is shaped by your sport, your competition and the questions your staff are actually asking. Not a dashboard you have to work around.
Production AI, not a pilot
Affinda builds and runs AI in production for 2,800+ customers in 85+ countries. Affinda Sports is engineered to the same standard.
Your data stays yours
ISO 27001:2022 certified, SOC 2 Type 2 and GDPR compliant. Your performance data, and the intelligence built on it, stay inside your organisation.
Who we work with
Across the sporting ecosystem
Clubs and franchises
Coaching, high-performance and list management teams looking for an edge and leaders looking to improve fan engagement and commercial operations.
Leagues and governing bodies
Competition, integrity, officiating and participation data turned into clearer decisions for the whole sport.
National sporting organisations and institutes
High-performance programs and pathways, from talent identification to the podium.
Agencies and commercial partners
Player agencies, sponsors and commercial partners who need performance data they can act on.